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"We have a long history of Latin musicians who embody this whiteness, performing Afro-Latino forms of music," Rivera-Rideau says. Rivera-Rideau says Daddy Yankee isn't the first Latino artist to do this. So, someone who can kind of slide into what a Latino person is supposed to look like in American popular media." "He also embodies what a lot of media scholars call the 'Latin look.' This is somebody who's light-skinned, has kind of straight hair, European features. On the other had, she says he also has something called the 'Latin look,' which has enabled him to cross over into the mainstream, pop-music market. He grows up in a public-housing development, so he has that kind of credibility,"Rivera-Rideau says. "Daddy Yankee is part of those communities.
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She says last year he collaborated with Janet Jackson, and those are the kinds of projects that have helped him continue to connect with a broader audience.īut more than that, Rivera-Rideau says Daddy Yankee is successful because reggaeton music is a genre that resonates with working-class, non-white Puerto Ricans.
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"He also has some business savvy, so he's able to participate in certain partnerships." "He has been doing this for a really long time, since he was a teenager, and he is able to use his voice in lots of different ways that I think could be part of lots of different styles," Rivera-Rideau says. She says he's also, simply, a talented and experienced performer. Rivera-Rideau says part of Daddy Yankee's success comes from the fact that he slows down the chorus, and that enables English speakers to sing along. Most recently, in 2018, Daddy Yankee released "Dura," which also has billions of views on YouTube. "It's the first Spanish-language song to be performed at the Grammys," she says. Rivera-Rideau says it became the most-viewed song in history, especially after the artists recorded a remix version with Justin Bieber. Then, in 2017, Daddy Yankee released his biggest hit to date, "Despacito" – a collaboration with Luis Fonsi. "It would be played on MTV, on English-language radio stations, and that's pretty unusual for a Spanish-language song to do," Rivera-Rideau says. Rivera-Rideau is an American Studies scholar and author of the book "Remixing Reggaeton: The Cultural Politics of Race in Puerto Rico." She says Daddy Yankee's first hit song in the mainstream U.S. Wellesley College professor Petra Rivera-Rideau has been following Daddy Yankee's career closely. The Puerto Rican artist has been in the news lately because he's one of the few artists on YouTube whose songs consistently have billions of views. On Saturday, the reggaeton artist Daddy Yankee turned 42 years old.